About Us

VVS Apparel is more than clothing, it's a statement. Founded by Calvin McKinney, known as "VVS VENO", the brand represents individuality, self-acceptance, self-expression, and perseverance.

Our slogan "Shine in Your Own Light", represents one's unwavering desire to stay true to themselves. One whose light doesn't dim in dark moments, but rises through the pressure like a diamond in the rough.

Every piece we create carries that message, from the details in the design to the people who wear it. VVS Apparel is much more than just a streetwear brand. Every person wearing one of our luxury items is telling the world they accept themselves. They dare to shine the light that is themselves unto the world.